Blog

  • NETWORK ORCHESTRATION. IS PLATFORM USER RETENTION REALLY ALL ABOUT NETWORK EFFECTS?

    Introduction   In our last article, Money talks. How do services marketplaces make money?, we focused on the main monetization strategies that platform entrepreneurs use to gain critical mass. We mentioned in passing that retaining customers on the platform is actually the biggest challenge of all. One of the main ways to create value in this particular…

  • WHY SERVICE-ORIENTED COMPUTING RELIES ON SERVICES MARKETPLACES

    Why Service-oriented Computing relies on services marketplaces   Artificial Intelligence (AI) is growing smarter because of our daily interactions with computers. It understands our natural “human” languages; imitates our idiomatic expressions; uses different registers of speech and communicates with us. What’s more, it’s inventing languages only computers can understand. In the business world, AI isn’t…

  • PLATFORM CAPITALISM: HOW THE US AND EUROPE ARE ADDRESSING THE ISSUE OF REGULATION

    Introduction: The two waves of the sharing economy   Digital platforms are at the heart of the sharing economy. These digital marketplaces are based on: Peer-to-peer sharing. Collaborative consumption and shared ownership. Higher cost-effectiveness and eco-friendliness. Electronic payment via smartphones and computers.   Martos Carrion distinguishes two waves of the sharing economy: A first type…

  • ARE MILLENNIALS BREAKING UP WITH THE SHARING ECONOMY?

    Born between 1980 and 1996, millennials are portrayed as tech-driven, selfish and, say… not too bright a generation. As the youngest members are reaching adulthood, they’re also a marketing target. However, online service marketplaces strive to reach and to secure them as consumers of the sharing economy.   “See, in this world, there’s two kinds…

  • IN PLATFORMS WE TRUST

    How the sharing economy impacts our societies beyond online service marketplaces.   1. Introduction   Many experts focus on how the sharing economy, powered by the new technologies, has transformed business practices in many industries, especially services. Others highlight the mechanisms of trust at work on a digital platform. Mölhmann and Geissinger, for instance, examine…

  • “ALL IN”. NOW’S THE TIME TO LAUNCH YOUR BOAT SHARING MARKETPLACE.

    Peer-to-peer boat sharing marketplaces hope to emulate Airbnb. They haven’t managed to dominate the boating market, still led by the traditional players. Rather, their achievement lies in how they’ve revitalized and rejuvenated a sector known for its elitism and exclusiveness. Before peer-to-peer marketplaces, boating used to be an expensive leisure: you either had to own…

  • GLOBAL DELIVERY MODELS ARE PARAMOUNT TO THE INTERNATIONALIZATION OF SERVICE COMPANIES

    GMDs allow you to use time zones differences to produce a 24/7 service delivery chain.   “That precioues commodity – time!” Seneca   1. Introduction A 1st-century Roman philosopher, Seneca, would console his dear friend Lucilius of the hardships of existence in these words, still famous today: “nothing is ours, except time.” For the Stoics,…

  • “SERVICES RESIST OFFSHORING”: COMMON SENSE OR REALITY?

    If you need a new haircut or if your pet is sick and needs to see a vet, you wouldn’t book someone living thousands of miles away –not even five– would you? At least, not if you can help it. This article discusses whether services are protected from offshoring or, on the contrary, subject to…

  • WHY SELLING SERVICES IS NOT LIKE SELLING PRODUCTS

    Let’s start with the basics: how does selling services online compare to selling products online? It’s not as straightforward a question as it seems. On the one hand, defining “services” and “products” is quite challenging in itself. Internet’s changed the way the world does business in just a decade. A classic marketing dichotomy is the…

  • WHY B2B MARKETPLACES WILL REPLACE YOUR SERVICES PROCUREMENT SOLUTIONS

    In the future, you are likely to replace your Services Procurement Solutions (SPS) by a specialized B2B service marketplace. Here’s why: SPS have been treating services as if they were products. In this article, we’re going to look more closely at how B2B service marketplaces compare to Services Procurement Solutions (SPS). Are B2B service marketplaces a…