Launch your marketplace

Wireframes: laying out the ideal user experience for your online marketplace platform

Introduction

Bringing your online marketplace platform to life by bringing specifications and design

Wireframes are the first materialization of the interfaces of your marketplace platform. Their role is to focus on ergonomics, interface layout and as a result provide the foundation of the interface part of the user experience.

By focusing on function rather than form, wireframing guarantees that we prioritize usability of the online marketplace platform before we move on to graphic design. The resulting process creates a strong bond between the general functional specifications and the interfaces that will constitute the cornerstone of the user experience.

wireframe Created with Sketch.

Methodology and operational rollout

Strong experience in wireframing does not stem from repeating the process, but from carrying it through to marketplace platform launch

Our experience in designing wireframes is enriched by the feedback obtained from successfully carrying out the entire process of launching an online marketplace platform. This enables us to bring real life experience to the drawing board so that we can bridge business requirements with real life user behavior.

At Cocolabs wireframe design is under the responsibility of project manager that have collectively launched over 70 marketplace platforms. Seconded by UX designers they bring their deep expertise during the operational rollout of the wireframe design.

wireframe All user stories are complete Kickoff workshop The kickoff workshop serves to review specifications and define the main user stories of your marketplace platform. User story "n" kickoff A user story is selected, typicaly by focusing on the principal value proposition of the platform. More user stories to design Wireframe design This phase is carried out by your Project Managed and a UX designer. Wireframes are typically designed using Balsamiq. User story "n" workshop Each user story workshop is the review process enabling the client to request changes or to validate completion of wireframing for this user story. Client validation Once all user stories and all features are have been reviewed and validated by the client the wireframing process is complete.
Benjamin Perrault

Project Manager
38 marketplace launches

Lou Keo Kosal

Project Manager
16 marketplace launches

Julie Rubon

Project Manager
11 marketplace launches

Jeremy Ben Sidoun

Production Director
27 marketplace launches

Show Graph
wireframe All user stories are complete Kickoff workshop The kickoff workshop serves to review specifications and define the main user stories of your marketplace platform. User story "n" kickoff A user story is selected, typicaly by focusing on the principal value proposition of the platform. More user stories to design Wireframe design This phase is carried out by your Project Managed and a UX designer. Wireframes are typically designed using Balsamiq. User story "n" workshop Each user story workshop is the review process enabling the client to request changes or to validate completion of wireframing for this user story. Client validation Once all user stories and all features are have been reviewed and validated by the client the wireframing process is complete.

Examples

Marketplace platform wireframe examples

These wireframe examples for online marketplace platforms result from the corresponding General Functional Specifications that can be found here.

  • Rate Based Prices Marketplace

    Rate Based Prices are the notion that a price is directly related to the duration of a service. This is commonly practiced in rental services, such as hospitality (price per night) or consultancy services (hourly or daily rate).

    View this sample wireframe

  • Seat Based Prices Marketplace

    Seat Based Prices is a policy where the cost of a service is directly related to the number of persons consuming it. This is a common pricing policy in education (price per student), the entertainment industry (price per ticket) and collective activities such (price per participant).

    View this sample wireframe

  • Service Based Prices Marketplace

    Service Based Prices offer the one of the most flexible approaches to setting the price of a service. This pricing policy builds a price from one or several services that can be ordered concurrently, each service carrying a fixed price and duration. This is commonly practiced in personal services, such as hairdressing, where you can combine several services (haircut, color, extensions…).

    View this sample wireframe

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