UX and UI Design

Our UX and UI designers work with you on an approach which puts your users at the core of your platform. We design high-performing interfaces adapted to your needs.

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What is UX?

UX design is an expertise which puts users at the center of the design process in order to create a global experience which addresses their needs and expectations. Nowadays, UX takes a central place in the digital projects of companies: it allows to meet user expectations better while also leading to a fast return on investment when properly applied.

This stage is used to collect as much information as possible about future users: sociological studies, qualitative and quantitative data, internal documents, etc.

Synthesize all the collected information to understand the target(s), their expectations, needs, motivations, frustrations and concerns.

This co-designing stage aims to generate the maximum number of proposals based on the previous analysis. The goal is to leave no stone unturned to make sure that every potential opportunity is identified. These proposals will need to be compared, sorted and selected.

Design provides a preview of the future marketplace. It is important to design a solution which can be quickly prototyped to adjust or modify it with minimal use of material and human resources.

The proposals are tested by users or by evaluation grids, which will allow to identify usability and comprehension issues. The appropriate adjustments can therefore be made, and previous leads and opportunities can be ruled out.
How important is UX?

Designing without taking users into account, or even understanding them, jeopardizes the future marketplace which will be proposed to them. If the experience is poor, it is likely that the majority of the users will leave the platform or not return to it. Only projects which optimize the experience during the entire user journey can build user loyalty and increase the appeal of a service or product.

The benefits of UX

In addition to boosting your conversion rate, UX is important to foster platform loyalty. The business model and profitability of service marketplaces are usually based on a high repeat purchase rate. A good UX allows you to have satisfied clients and makes your solution stand out in the market.

Design your platform's UI

Stage 1

Based on your wireframes

Stage 2

Optimization

Stage 3

Design system

Stage 1

Based on your wireframes

The design of your marketplace will be based on the wireframes created during the workshops led by our UX experts.

Stage 2

Optimization

Throughout the entire design process of your marketplace, Cocolabs' design studio will make a point of optimizing every detail. The contrast, the user journey, the colors, the interactions, everything will be closely analyzed to guarantee an optimal user experience which is perfectly adapted to your needs.

Stage 3

Design system

Every marketplace design benefits from a design system which allows your project to evolve in the future. E.g. the creation of a second marketplace, an application or a communication campaign. All interface elements of your marketplace, such as colors, buttons, illustrations and fonts are perfectly reusable and multi-support.

Launch your service marketplace

Become a major player in the platform ecosystem by launching your service marketplace.

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