Designing a service marketplace for great user experiences
Service marketplace design is about providing familiar interfaces enhanced with a dash of amazement
Service marketplaces are still a novelty for many users. They do not follow the standard e-commerce approach, yet we instantly recognize them. AirBNB, Upwork, Thumbtack, BlaBlaCar, Fiverr, or Doctolib, somehow, all look very similar. You instantly know you will not be purchasing a product; you’re not looking for a shopping cart, the search engine is different, the layout is particular and yet this is a familiar environment.
Cocolabs approaches service marketplace design by providing users with interfaces they know and like while ensuring a strong alignment between your value proposition and the target audience. And in the midst of this, we always add that little something that makes each one of our marketplaces shine in the crowd.