Designing a service marketplace for great user experiences

Introduction

Service marketplace design is about providing familiar interfaces enhanced with a dash of amazement

Service marketplaces are still a novelty for many users. They do not follow the standard e-commerce approach, yet we instantly recognize them. AirBNB, Upwork, Thumbtack, BlaBlaCar, Fiverr, or Doctolib, somehow, all look very similar. You instantly know you will not be purchasing a product; you’re not looking for a shopping cart, the search engine is different, the layout is particular and yet this is a familiar environment.

Cocolabs approaches service marketplace design by providing users with interfaces they know and like while ensuring a strong alignment between your value proposition and the target audience. And in the midst of this, we always add that little something that makes each one of our marketplaces shine in the crowd.

Methodology and operational rollout

Adapted design methodologies for service marketplaces

The design process at Cocolabs builds upon the previously designed specifications and wireframes. Design phases continue to be centered around user stories to help project ourselves into the interactions that they will follow.

Group 15 Created with Sketch. Client feedback loop All user stories are complete More user stories to design Kickoff workshop The kickoff workshop frames art direction through moodboards, definition of value proposition and persona definition. Interface design Each interface of the targetted user story is designed in the corresponding sequence. User story "n" design workshop Each user story workshop is the review process enabling the client to request changes or to validate completion of UI design for this user story. Client validation Once all user stories and all features are have been reviewed and validated by the client the UI design process is complete. User story "n" kickoff A user story is selected, typicaly by focusing on the principal value proposition of the platform.
Adrien Donot

Lead UX/UI
39 marketplace launches

Maxime Lesur

UX/UI Designer
14 marketplace launches

Show Graph
Group 15 Created with Sketch. Client feedback loop All user stories are complete More user stories to design Kickoff workshop The kickoff workshop frames art direction through moodboards, definition of value proposition and persona definition. Interface design Each interface of the targetted user story is designed in the corresponding sequence. User story "n" design workshop Each user story workshop is the review process enabling the client to request changes or to validate completion of UI design for this user story. Client validation Once all user stories and all features are have been reviewed and validated by the client the UI design process is complete. User story "n" kickoff A user story is selected, typicaly by focusing on the principal value proposition of the platform.

Examples

Discover the service marketplaces we have designed for companies accross the world and spanning numerous industries

WeFarmUp: the world’s largest B2B ecommerce platform to connect farmers

It's like getaround.com. Except it's for farming equipment.

Spacefy: a rental marketplace dedicated to finding spaces for projects, productions, and events

It's like LiquidSpace.com. Except it's for commercial spaces.

WineBNB: the B2C marketplace platform for the wine community

It's like viator.com. Except it's for wine lovers.

Yakaygo: the B2C service marketplace for outdoor adventures

It's like Airbnb Experiences. Except it's for outdoor adventures.

Labtoo: the B2B marketplace dedicated to biotech R&D

It's like upwork.com. Except it's for biotech R&D projects.

Koach: the coaching marketplace

It's like Upwork.com. Except it's for coaches.

Ink Me Up: the B2C marketplace dedicated to permanent makeup

It's like Doctoralia. Except it's for cosmetic tattoo artists.

Launch your marketplace with confidence

Get in touch with a project manager and discover how Cocolabs can meet your needs.

Discover in just a few minutes if our services are suited to your project and get more information on our marketplace solution, its costs and turnaround time.