ItaliaOnline: the B2C marketplace that transforms directories into a wide range of services

It's like White Pages but it's between professionals and individuals in Italy


  • Marketplace type: Home maintenance and renovation services
  • Website:
  • Tech stack: Second, Stripe
  • Industry: Home services

Find a craftsman quickly for your renovation and maintenance work

Italia Online is Italy’s largest internet company. Offering a vast array of services, it is namely the operator of the Italian yellow pages (Pagine Gialle). Italia Online chose Second to transform the yellow pages into a transactional service marketplace. Following a multi-vertical strategy, the first services category to shift to the marketplace model is home services. Boasting more than 50,000 service providers, this marketplace enables a new revenue stream for IOL, drives new business to service providers, and helps customers book their services online easily.

With, ItaliaOnline wanted to offer a credible alternative to the traditional way of doing business in the home service industries.

Feature image ItaliaOnline
Capture d'écran de la marketplace ItaliaOnline

ItaliaOnline uses the Second marketplace solution and employs the following features:

  • Payment escrowing and automated pay-to-vendor at service completion
  • Vendor reputation and customer satisfaction management
  • Vendor calendar synchronization tools
  • On-platform customer with vendor communications
  • Integration with the Pagine Gialle authentication service (oAuth)
  • Real time synchronization with the Pagine Gialle vendor database (API)
Marketplace ItaliaOnline

Our services also covered the following fields:

  • UX & UI design
  • Training and consulting for the development team
  • Technical documentation

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