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Italia Online is Italy’s largest internet company. Offering a vast array of services, it is namely the operator of the Italian yellow pages (Pagine Gialle). Italia Online chose Second to transform the yellow pages into a transactional service marketplace. Following a multi-vertical strategy, the first services category to shift to the marketplace model is home services. Boasting more than 50,000 service providers, this marketplace enables a new revenue stream for IOL, drives new business to service providers, and helps customers book their services online easily.
With PgCasa.it, ItaliaOnline wanted to offer a credible alternative to the traditional way of doing business in the home service industries.