A broad spectrum of business model solutions, ranging from commission based revenues to subscriptions
Flexible revenue model tools that can be combined and adapted to the specific requirements of your online marketplace platform.
Cocolabs offers a flexible and robust set of features to help you capture value from the business generated through your marketplace. The modularity of these features helps marketplace operators imagine and build new revenue strategies, by combining multiple models such as recurring income and commission-based income.
Commissions are often set proportionally to the sales price. Variable fees enable the platform to capture a percentage on the amount of each transaction.
Fees on vendors
Here a commission is charged on payables to the vendor. The platform effectively captures a part of the value it has generated.
Fees can be individually set for each customer and vendor, thereby providing a high level of granularity on commissions charged.
Fixed fees enable the marketplace to set a precise and invariable amount to charge on each transaction.
Fees on customers
Fees can be charged to a customer, on top of the amount requested by the vendor. As a result, the purchase price increases.
Combining commissions on customers and vendors, as percentages and as fixed fees, gives marketplaces the ability to run a competitive and adaptable pricing strategy over time.
Subscribe to list
This model charges a recurring fee to vendors in order for them to sell their services on the marketplace.
Subscribe to book
Customers are charged a subscription in order to purchase a service from vendors. Until they subscribe, customers can typically view the services of anonymized vendors.
CPM - Cost per impression
The CPM models allow vendors to advertise themselves on the marketplace. Costs are calculated by the number of times the advertisements are shown on the platform.
CPC - Cost per click
Cost per Click is more result oriented in the regard that advertising costs are calculated on the number of times individual users have measurably clicked on an advert.
CPL - Cost per lead
This model calculates the cost of displaying an advertisement by tracking the leads it generates. This aligns the interests of vendors with the marketplace without requiring transaction tracking.
CPS - Cost per sale
CPS is like CPL, except advertising fees are calculated on actual sales instead of leads generated. The CPS fee can be combined with existing platform commissions, if any.
Numerous BtoB marketplaces carry hybrid or offline revenue models whereby transactions are agreed online but payments are made through other channels. Cocorico’s adaptable transaction workflows and payment APIs facilitate the implementation of traditional payment mechanisms as well as third-party solutions.
Cocolabs seamlessly enables the combination of multiple business models to provide diversified revenue streams and a large array of options to the vendors conducting business on your marketplace.