A feature rich marketplace solution to quickly create and operate your platform
Cocolabs focuses exclusively on building marketplaces that sell services. Our undivided attention ensures a wide variety of features and the highest standards of customer satisfaction.
A service marketplace commercializes services offered by third party service-providers. It coordinates and validates transactions and acts as a trusted intermediary to ensure irreproachable and consistent quality.
To meet these requirements we use Cocorico, the world’s most feature-rich marketplace solution dedicated to selling services. Cocorico, developed exclusively by Cocolabs, offers 1,600 functionalities and 20 different extensions, so that 90% of your needs can be met natively. As for the remaining 10%? That’s us. With almost 10 years and 100 marketplace launches under out belts, the people at Cocolabs create bespoke marketplaces to achieve full alignment with our customers’ requirements.
Cocorico offers powerful user management features that are perfectly tailored to marketplaces and to selling services online.
Customers are the users that book services on a marketplace. You can create an open platform so that everyone can make bookings, or strictly restrict it to authorized users.
Operators are, well, you! They have the power moderate listings, users and bookings and can follow all transactions and messages on the platform.
Vendors are the users offering their services on your platform. Vendors can be yourself, your employees or third parties that use your platform as a marketplace.
In extension to identity management, profile management enables users to state their languages, preferred communications methods, bank & payment details, bio, profile images, social profiles and to achieve additional verification levels (verified phone, ID, email…).
Know Your Customer and Know Your Business (KYC/KYB) implementations are offered to users in a fully integrated and frictionless environment. Furthermore, these obligations dynamically adapt to each country’s regulatory requirements.
Natural and legal person management
Service providers can be legal persons (companies) and natural persons (individuals). Cocorico natively offers the tools and streamlined workflows to manage each user type seamlessly, whether they register as customers or as vendors.
Privacy management and GDPR compliance
Cocorico is a privacy by design marketplace solution. It natively offers privacy features to protect user rights and to streamline compliance operations incumbent to platform operators.
Service providers can synchronize the availability of their services in real-time, across all their calendars and yield management tools. By using industry standard formats, synchronization with additional tools is often native, or easily implemented.
Yield management & dynamic prices
Yield & dynamic pricing tools empower vendors to manage time-based prices in order to maximize economic output. Each service can carry specific pricing rules, such as variable prices depending on the date or time of the booking or dynamic pricing in relation to a surge in demand.
Time zone management
Matching and organizing services requires that each user’s time zone be taken into account. These features reduce no-shows at meeting times. As users travel and change time zones, bookings and alerts are updated accordingly.
Services are offered in industry wide time units. Hospitality offers bookings on a nightly basis, while most car rental companies will operate on a daily basis. Consultancy services, such as legal advice will instead operate on an hourly basis.
Service area coverage
Service providers can determine the area that their service cover through intuitive drag & drop tools directly on a map. This enables them to appear pertinently in search results, thereby providing better quality results to customers.
Marketplace operators often need to limit the geographic scope of their providers, either for strategic or regulatory reasons. Geofencing tools enable you to determine the areas in which you allow or disallow services to be offered.
Obfuscation tools enable your platform to show the location of services to users, without them being able to determine precisely where they are situated. This is achieved though marginal randomization of markers on maps, and by displaying offset areas rather than precise points.
Travel cost management
Rendering a service at the client’s location can incur travel costs, either from the first mile or starting from a certain distance covered. Calculating travel costs must be done by way of road, and allows marketplaces to maximize revenues for their vendors.
Built to close deals
Integrated messaging, file sharing, notifications & alerts, expiration delays, automatic translations, reviews and rankings; our booking engine offers the entire feature set to convert inquiries into transactions.
Adaptable booking workflows
Purchasing and selling a service online requires that workflows be adapted to each service. Cocorico empowers marketplace operators to offer highly customized booking workflows that take into the specificities of each vendor and service.
Universal pricing policies
Pricing policies vary from service to service. These include prices per hour or day, prices per service rendered, per seat to access the service, or quotation-based prices. In each case, a fully adapted business logic is provided to vendors and customers.
Metrics made for services
Get a clear view of vendor performance, service statistics and customer satisfaction through the Cocolabs service metrics: average service duration, vendor response times, deal closing rates, cancellation ratios, and much more.
Cocolabs creates marketplaces that offer a highly streamlined onboarding experience for vendors. Designed firstly for services, the onboarding experience makes it easy for vendors to offer their services, whether they are novice or expert to selling online.
Moderation & curation
Marketplace operators have access to productivity tools to curate listings. These operate on top of global moderation policies, such as the requirement for listings to be vetted before they are published.
Attributes offer a structured format for vendors to describe their services. They are also used to refine search results. Platform operators define and update the attributes that are used by vendors easily and on the fly as their catalogue of services evolves.
Rich media management
Vendors can enrich their listings by addling media such as images, videos or PDF documents. This gives the opportunity to vendors to engage more deeply with customers, and to offer a more complete presentation of the services they provide.
Searching by time & location
The stock count of a service is its availability over time in a given place. Customers can find available services reliably and easily, by sourcing availabilities in each service’s calendar, and by refining results within the desired geographic area. This is on top of habitual search criteria such as categories and attributes.
A calendar that is out of date or a vendor that replies tardily to customers are precursors to poor economic performance. Search results rank vendors through 30+ criteria to determine which one has the highest chance of concluding a transaction with a customer.
Optimized for performance
Using specialized databases for each data set, search results are displayed instantly. This enables performance to scale up with your marketplace’s traffic and the size of your vendor base.
Designed for novice vendors and power sellers alike, the vendor dashboard helps manage messaging, bookings, listings, calendars, reviews and profile information amongst the many features provided.
Managing the purchase of a service is at the heart of the customer dashboard experience. This includes sharing files, messaging with vendors, following bookings and their statuses, reviews and following up on payments.
The operator dashboard streamlines moderation, curation and mediation of bookings, users, listings and transactions. Built to accelerate daily operations, the operator dashboard also offers powerful metrics, exports and filtering tools.
Commission based models
Charging a fee on transactions aligns your marketplace with vendors and buyers as the cost of your service is directly correlated with successful transactions. Calculated as a percentage or a flat fee per booking, the commission based business model adapts to most business cases.
Recurring revenues offers the ability for the platform to forecast revenues and for vendors to rely on fixed charges on their sales. Subscriptions can also be applied to customers in the case where they pay to access the catalogue of vendors on the platform.
Hybrid business models
Business models can be combined to generate different revenues from vendors and customers. This includes combining media buying models (cost per lead, cost per click…) with subscription and commission based models, which in turn can be differentiated depending on whether a user is a customer or a vendor.
BtoB, BtoC and CtoC
In the case of BtoB marketplaces, transaction rules are typically more sophisticated. In the case of BtoC marketplaces, workflows are adapted to the asymmetry between user types. Cocolabs ensures that business rules adapt depending on the relationship between vendors and their clients.
For the sharing economy and the business economy
Marketplaces need to dynamically adapt the onboarding process and booking workflows to offer a highly customized experience to each user type. Know you Customer (KYC) and Know Your Business (KYB) procedures also adapt accordingly.
Demand driven or supply driven
Marketplaces are built around the relationship between vendors and customers. Supply and demand driven marketplaces each require specific models that deeply impact the user experience. Cocolabs offers dedicated solutions to create your marketplace, whichever the case.