Marketplace trends: what you need to know (march 2021 edition)

Each month, we prepare a summary of articles carefully selected to understand the trends of e-commerce with a focus on the marketplace sector. Amazon: A successful acquisition strategy and a successful B2B marketplace 16% annual growth until 2025 Amazon has been pursuing a rather aggressive acquisition strategy for the past 7 years: it has acquired… Continue reading Marketplace trends: what you need to know (march 2021 edition)

4 good reasons to get into the circular economy

The opportunities in the circular economy are numerous, we will focus in this article on a very specific segment: rental platforms. E-retailers, this article is for you.   E-commerce trends The rise of ecological awareness is nothing new. The will to consume more intelligently pushes to reuse, recycle, share and transform products that would have… Continue reading 4 good reasons to get into the circular economy

Videos, a new tool for online marketplace platforms

Videos help solve economic and spatial problems. Video, the answer to many problems Originally used on social networks such as Skype or MSN, videos allow individuals to connect with each other. However, it has become increasingly used in the workplace due to its practicality. The development of technical advances allows for a fluid and live… Continue reading Videos, a new tool for online marketplace platforms

Social selling and marketplaces: influences of the users

On social networks as well as on service marketplaces, the consumer is placed at the center of the actions. When business matches with social inquiry  With the digital revolution, social networks are now at the center of studies conducted by companies and service marketplaces that are looking to maximize their profits through several channels. Lets… Continue reading Social selling and marketplaces: influences of the users

Creating communities of mutual support through a service marketplace solution

During the Covid-19 crisis, service marketplaces have emerged as a life-saving way to organize support for those in need.   Service marketplace solutions offer a wide range of services that are becoming increasingly diversified.  Today, we are in an era of “performing services”. In fact, services account for 76% of national income. This has been… Continue reading Creating communities of mutual support through a service marketplace solution

Online marketplace platforms and social networks: a growing similarity

marketplaces and social networks

To create links within their communities based on market relationships, online marketplace platforms have borrowed the codes of social networks.  When market media is added to social media Social networks can be used to bring people together for instantaneous interaction. Publicly everyone builds a digital ethos via a profile on Facebook, Instagram or Linkedin, for… Continue reading Online marketplace platforms and social networks: a growing similarity

Why service-oriented computing relies on service marketplaces

  Artificial Intelligence (AI) is growing smarter because of our daily interactions with computers. It understands our natural “human” languages; imitates our idiomatic expressions; uses different registers of speech and communicates with us. What’s more, it’s inventing languages only computers can understand. In the business world, AI isn’t all that autonomous; it still needs human… Continue reading Why service-oriented computing relies on service marketplaces

Platform capitalism: How the US and Europe are addressing the issue of regulation

Las Vegas, USA: December 25, 2011- A man impersonating Rich Uncle Pennybags, aka as Whiff or more recently as Mr. Monopoly, performs on the Strip (Las Vegas Boulevard). If people give him money, they can be photographed with him.

Introduction: The two waves of the sharing economy   Digital platforms are at the heart of the sharing economy. These digital marketplaces are based on: Peer-to-peer sharing. Collaborative consumption and shared ownership. Higher cost-effectiveness and eco-friendliness. Electronic payment via smartphones and computers.   Martos Carrion distinguishes two waves of the sharing economy: A first type… Continue reading Platform capitalism: How the US and Europe are addressing the issue of regulation

Are millennials breaking up with the sharing economy?

Born between 1980 and 1996, millennials are portrayed as tech-driven, selfish and, say… not too bright a generation. As the youngest members are reaching adulthood, they’re also a marketing target. However, online service marketplaces strive to reach and to secure them as consumers of the sharing economy.   “See, in this world, there’s two kinds… Continue reading Are millennials breaking up with the sharing economy?

In Platforms we trust

Trust in teamwork of bees linking two bee swarm parts. Bees make metaphor for business, concept of teamwork, partnership, cooperation, trust, community, bridging the gap, bridge, link, chain, nature.

Introduction   Many experts focus on how the sharing economy, powered by the new technologies, has transformed business practices in many industries, especially services. Others highlight the mechanisms of trust at work on a digital platform. Mölhmann and Geissinger, for instance, examine how trust is mediated by peers in the context of the sharing economy.… Continue reading In Platforms we trust