Category: Marketplace best practices

When establishing an SEO strategy, we already made the point in the article on SEO that you need to make a keyword choice for your content. It is impossible to start working on your SEO if you don’t create a good keyword base. So, when you are about to launch a service marketplace, producing good… Continue reading |SEO| How to choose your keywords intelligently?

In this article, you will find all the basics of SEO optimization to boost the reputation of your marketplace!     What is SEO? Search Engine Optimization, from its acronym SEO or natural referencing, means all the techniques used in order to improve the position of a website during a search. It is therefore important… Continue reading |SEO| SEO Optimization of a service marketplace, the leading technique for high visibility

What is netlinking and its components?     Simply put, netlinking represents all the hyperlinks that can be inserted in a content and that lead to another site or another page. This includes all forms of hyperlinks such as internal linking or backlinking. When creating a service marketplace, managing the SEO of its platform is… Continue reading |SEO| Netlinking and its backlinks, a smart optimization strategy

In this webinar, Anthoni Noyon, CEO of Cocolabs is describing the challenges encountered in the service marketplace sector and the key points to make your online business shine. Martin-Pierre Gautlier, CMO de Lemonway, PSP partner is explaining all the challenges related to the payement and the regulations on service marketplace. Let’s dig into it!  … Continue reading How to sell services online – challenges and regulations

When making purchases online it is difficult to know what you are really consuming, so ecommerce platforms are attempting to resolve this by setting up systems in order to build trust.   A globalized and computerized society where trust is lost…  In a world of globalization and computerization, we are witnessing an explosion of consumption.… Continue reading Why should consumers trust ecommerce platforms?

Introduction   In our last article, Money talks. How do services marketplaces make money?, we focused on the main monetization strategies that platform entrepreneurs use to gain critical mass. We mentioned in passing that retaining customers on the platform is actually the biggest challenge of all. One of the main ways to create value in this particular… Continue reading Network orchestration: is platform retention really all about the network effect?

Let’s start with the basics: how does selling services online compare to selling products online? It’s not as straightforward a question as it seems. On the one hand, defining “services” and “products” is quite challenging in itself. Internet’s changed the way the world does business in just a decade. A classic marketing dichotomy is the… Continue reading WHY SELLING SERVICES IS NOT LIKE SELLING PRODUCTS

Most platforms fail because they do not succeed to solve the chicken-and-egg problem in a timely manner – Google Video and Yahoo video are only two prominent examples. This central issue to the launch of digital platforms is caused by the two-sidedness of the market and cross-side network effects, due to which the value of… Continue reading Platform users: how do they impact the approach to the chicken-and-egg problem?