Cocolabs participe au Tech for Retail 2023 ! Demandez votre badge offert et venez aborder votre projet marketplace avec notre équipe (STAND H73). Ne manquez pas notre conférence "Intégrer des services au retail : la marketplace innovante d'INTERSPORT Allemagne" !
Services marketplaces are the next revolution in e-commerce
11 May 2021
Miniseries E-commerce features Part 1
The democratization of the internet in the 2000’s gave the opportunity to brick and mortar stores to switch to online stores. Nowadays, electronic commerce is a big part of the economy. In 2018, in France, the E-commerce market weighed already more than €200 billion. When selling on the internet, we generally think of selling products online and B2C, but is it really only the case? Are services marketplaces really the next revolution in e-commerce?
Hugues Odasso, Channel Manager at Cocolabs answered these questions and explained why we think that services marketplaces are the next revolution of the e-commerce industry in the next few years. You can watch his analysis in the first episode of our miniseries dedicated to services in e-commerce with a focus on marketplaces.
1. E-commerce in France, a paradoxical situation
The biggest paradox comes from the fact that services represent 3/4 of the total French GDP and yet these very same services represent only 35% of online sales, the rest being product sales. The analysis of the 100 largest ecommerce platforms in France confirms this under representation. Indeed only 9 of these major websites sell services.
As we can see in this image, e-commerce can be compared to an iceberg. At the top we can find online product sales from B2C, below the surface the sale of products in B2B and finally the sale of services in B2C and B2B. The last category represents almost half of the first two, while being hidden. As it is often the case, the submerged part of the iceberg is bigger than the emerged part.
When we look at the statistics of e-commerce, we see that services are under represented. They represent only a little bit more than half of the sales of products online, although being the biggest part of the French economy.
Despite not being the biggest concern it is also about the business models that are most represented. Most of the online selling is done between two professionals (b2b) rather than business to consumer (b2c) as one might think.
B2B buyers and sellers are acting ‘behind-the-scenes’ and a lot of businesses still operate in an old fashioned way. That is why B2B e-commerce is under represented but it was already more than €130bn in 2018 in comparison to €120bn for B2C e-commerce.
What would happen if all B2B businesses switched to online business? What would be the impact of all those products and services?
2. Services and products sales online, growing at different rates
We will compare the services to a part of the products, the retail by putting aside a part of the sales of products, ex: the industrialists or manufacturers. When looking at the numbers, it appears that retail sales are growing, but slowly, while services are experiencing strong annual growth. Services e-commerce is not enough considered although it grew at a double digit each year, between 2012 and 2018.
This impressive development can be seen to a greater extent depending on the sector in which the services came. Once again the B2B sector represents more growth than the B2C.
Indeed, between 2012 and 2018 the sale of online services has increased by 17% between professionals against 10% between a professional and a consumer. In general, services have increased by 13%, reaching €81 bn. The retail web revenues have grown by 5.6%, hitting €73 bn.
Considering that services share is lower in the e-commerce industry than in the whole economy, we can foresee an even greater potential for selling services online. Our estimation is that services will weight €273bn within the online businesses market in 2030.
3. And the marketplace model’s weight in all of that?
When looking at the number for 2018, we notice that marketplaces already weighed €16.2bn so 7% of the total e-commerce. Corporation as well as small businesses could benefit from the growth of online shopping for services. Especially for online services sales, indeed 45% of sales on marketplaces are services.
Marketplaces also facilitate transactions from consumer to consumer (C2C) through new circular economy platforms or even social media for some of them, although this trend is not as important as experts were predicting in the past.
If you want to know how to create an online platform or simply to learn more about services marketplaces or e-commerce do not miss our next episode.
Sources : E-commerce Nation – Top 100 E-commerce and INSEE – Les TIC et le commerce électronique dans les entreprises en 2019 / enquête de 2013 à 2019
Share the article
Share the articles of Cocolabs, experts in service
Launch your marketplace with Cocolabs
Become a major player in the platform economy by launching your marketplace with Cocolabs.
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
3rd Party Cookies
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.
Keeping this cookie enabled helps us to improve our website.
Please enable Strictly Necessary Cookies first so that we can save your preferences!