Services marketplace top the unicorn galaxy, and there is room for more
1 week ago
31 January 2020
The valuation of the top 200 unicorns shows that the first three positions are held by service marketplaces. The paradox is that, service marketplaces represent only 8% of the business models adopted by unicorns.
In a previous article, we’ve shown why selling services is not like selling products. In this article, we’ve examined the most recent unicorn ranking, to see which service marketplaces rank highest. First, to understand how service marketplaces are represented, we’ve produced a chart (see below). We’ve then observed a most striking paradox: service marketplaces represent only 8% of the total activity, yet the top 3 unicorns are service marketplaces.
The chart shows how unicorns rank by category: products, services, service marketplaces. Over 70% of unicorns sell products, 21% sell services and 8% are service marketplaces.
What this chart doesn’t show is that Uber and Airbnb hold the first three positions. Let’s focus on the top 10:
The three highest valuations offer services. Transportation and accommodation services are the two sectors invested by service marketplaces. Uber and Didi Chuxing both developed a model in transportation, Airbnb in accommodation.
So, to sum up. The top three unicorns, Uber, Didi Chuxing and Airbnb, are service marketplaces and the model they’ve created inspire many companies. They’ve been around for some time and have defined milestones over the years for those to come. For once (and that’s another paradox), let’s look at the empty half of the glass and rejoice: it needs filling. There’s still room for originality. Nothing’s definite.
At Cocolabs we’re working on the standardization of services. We build custom service marketplaces. Each new project is an opportunity to further our reflection and refine our understanding of what is at stake: human interactions, set in a given time and space dimension.Las Vegas, USA: December 25, 2011- A man impersonating Rich Uncle Pennybags, aka as Whiff or more recently as Mr. Monopoly, performs on the Strip (Las Vegas Boulevard). If people give him money, they can be photographed with him.
Share the article
Share the articles of Cocolabs, experts in service
Subscribe to the Cocolabs newsletter
Receive the latest news from the marketplace service world. No spam, only added value.
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
3rd Party Cookies
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.
Keeping this cookie enabled helps us to improve our website.
Please enable Strictly Necessary Cookies first so that we can save your preferences!