Marketplaces trends: the news to remember in May

Every month, we offer you a selection of articles to bring you our expertise on e-commerce trends, especially on marketplaces.

The security point on marketplaces

• Payment regulations on a marketplace

The marketplace ecosystem is highly regulated and all means are good to strengthen the security of payments on online platforms. In January 2018, we discovered the PSD2, a European directive that consists in harmonizing payment regulations within the European Union.

In this directive, we find the 3D-Secure-V2, a strong authentication method that strengthens the payment control system. It is a combination of at least two verification methods: a password, a smartphone confirmation and a fingerprint or facial recognition.

The Cocolabs touch: we operate with 3 payment service providers, Lemonway, Mangopay and Stripe, who know the regulations of each country where they operate.

See the full article on Lemonway.com

• Scams are increasing on marketplaces

The growth of marketplaces means that today, users are confronted with a large quantity of services or products offered. With this effervescence, it becomes more and more difficult to distinguish between a trustworthy ad and a scam. Here are two tips to guide you:

• Compare the services offered
• Be careful with payments

The Cocolabs touch: a marketplace can be more or less managed and offer a variable degree of control. Several solutions can be put in place to limit the number of scams: identity verification, manual validation of new users and ads, certification…

See the full french article on sixactualites.fr

Trends and operations

• Why launch a B2B marketplace?

Originally, the marketplaces market is largely dominated by the B2C sector, which represents 62% of online retail sales. However, it is a market in full transition and the B2B sector is slowly starting to take its place. The marketplace model is interesting: it allows to find alternatives and profitable solutions to get new customers, while bringing a new experience, this time online, to its current customers. Moreover, the B2B marketplaces market does not have a giant, so it leaves room for everyone to make a name for themselves.

The Cocolabs touch: According to a Gartner study, by 2023, at least 70% of marketplaces launched by companies will be dedicated to B2B transactions.

See the full article on retailtimes.co

• The explosion of unicorn marketplaces

Since 2020, the value of unicorn marketplaces has increased by 70%, exceeding the value of the tech sector as a whole. The health crisis has created a beneficial context for these platforms, online shopping has exploded: the fashion world has grown by 142% and food delivery by 132%. Online platforms have become essential, which has only multiplied their value: since January 2019, their value has doubled from 2.2 to 5 trillion dollars.

The Cocolabs touch: Among these successful unicorn marketplaces are many service marketplaces such as Uber, Blablacar or Kayak.

See the full article on globenewswire.com

• Inclusive design on marketplaces

Inclusive design has become an essential element in the creation of a marketplace, under penalty of a fine. Indeed, 25% of disabled people and seniors have problems using the Internet because an interface is not intuitive enough for them. It is therefore important to think about a platform that will be adapted to all audiences and this includes the choice of colors, typography, and the size of the elements on the site.

The Cocolabs touch: You can call on a UX service to guide you in your project, in order to benefit from expert advice and produce a platform accessible to all.

See the full article on puzzleagency.com

If you missed last month’s news, don’t hesitate to have a look at the article on April’s trends.