Category Archives: Uncategorized

  • E-commerce features - Ep 1

    Services marketplaces are the next revolution in e-commerce

    Miniseries E-commerce features Part 1   The democratization of the internet in the 2000’s gave the opportunity to brick and mortar stores to switch to online stores. Nowadays, electronic commerce is a big part of the economy. In 2018, in France, the E-commerce market weighed already more than €200 billion. When selling on the internet,…

  • mots clés

    |SEO| How to choose your keywords intelligently?

    When establishing an SEO strategy, we have already noted the point in the article on SEO optimization, that you should make a choice of keywords for your content. It is impossible to start working on your referencing if you don’t create a good keyword base. So, when you are about to launch a service marketplace,…

  • backlinks 2

    |SEO| Netlinking and its backlinks, a smart optimization strategy

    What is netlinking and its components?     Simply put, netlinking represents all the hyperlinks that can be inserted in a content and that lead to another site or another page. This includes all forms of hyperlinks such as internal linking or backlinking. When creating a service marketplace, managing the SEO of its platform is…

  • marketplace news

    Marketplace trends: what you need to remember from April

    Each month, Cocolabs selects a panel of articles to help you understand e-commerce and more specifically the marketplace landscape.   Marketplace news   SMEs are rising up against Amazon   Small Business Rising, a SMEs coalition is rising up against Amazon, that is more and more impinging on their activity. Relationship between small companies and…

  • |Decoding| Airbnb, the successful C2C rental platform

    Understanding all the stakes of the rental platform What is Airbnb? Airbnb is an international accommodation rental platform created under the name “Airbed and breakfast” in 2008 in San Francisco, which has since become the benchmark for successful C2C marketplaces. Key facts: One of the platforms most severely impacted by the pandemic, the platform still…

  • Marketplace trends: what you need to know (march 2021 edition)

    Each month, we prepare a summary of articles carefully selected to understand the trends of e-commerce with a focus on the marketplace sector. Amazon: A successful acquisition strategy and a successful B2B marketplace 16% annual growth until 2025 Amazon has been pursuing a rather aggressive acquisition strategy for the past 7 years: it has acquired…

  • How to sell services online – challenges and regulations

    In this webinar, Anthoni Noyon, CEO of Cocolabs is describing the challenges encountered in the service marketplace sector and the key points to make your online business shine. Martin-Pierre Gautlier, CMO de Lemonway, PSP partner is explaining all the challenges related to the payement and the regulations on service marketplace. Let’s dig into it!  …

  • 4 good reasons to get into the circular economy

    The opportunities in the circular economy are numerous, we will focus in this article on a very specific segment: rental platforms. E-retailers, this article is for you.   E-commerce trends The rise of ecological awareness is nothing new. The will to consume more intelligently pushes to reuse, recycle, share and transform products that would have…

  • Understanding the service marketplace universe

    I. The history of marketplaces The democratization of the Internet in the 90s opened the doors to a new type of commerce: e-commerce. If at first it was the platforms selling retail goods that took the turn of e-commerce, the platforms offering services began to set up a decade later. This is the case of…

  • |Podcast| The most engaging app… is free

    To start the new year, Cocolabs is bringing you a new mini-podcast with Fabien Morchoisne, one of our Lead Developers and Engineers. He will explain to you what progressive web apps are, and how they can improve your online presence. The goal of our podcasts is to explore interesting topics in the service marketplace field,…