Service E-commerce Resources

  • Why platformization through marketplace is key

    Why platformization through marketplace is key

    Miniseries E-commerce features Part 3   Welcome to the chapter 3 of our mini series dedicated to services e-commerce. In this article we will see why platformization through marketplace is key, especially for selling services. Indeed services represent 35% of online sales. Read our article on “services marketplaces are the next revolution in e-commerce” to…

  • mots clés

    |SEO| How to choose your keywords intelligently?

    When establishing an SEO strategy, we already made the point in the article on SEO that you need to make a keyword choice for your content. It is impossible to start working on your SEO if you don’t create a good keyword base. So, when you are about to launch a service marketplace, producing good…

  • |SEO| SEO Optimization of a service marketplace, the leading technique for high visibility

    In this article, you will find all the basics of SEO optimization to boost the reputation of your marketplace!     What is SEO? Search Engine Optimization, from its acronym SEO or natural referencing, means all the techniques used in order to improve the position of a website during a search. It is therefore important…

  • news

    Marketplaces trends: the news to remember in May

    Every month, we offer you a selection of articles to bring you our expertise on e-commerce trends, especially on marketplaces.     The security point on marketplaces   Payment regulations on a marketplace   The marketplace ecosystem is highly regulated and all means are good to strengthen the security of payments on online platforms. In…

  • Current e-cmmerce tools are not adapted to services

    |E-Commerce features| Current e-commerce tools are not adapted to services

    Miniseries E-commerce features Part 2   As we have seen in the first part of our series dedicated to services’ e-commerce, the next step of the e-commerce revolution should be the e-commerce of services. In this article, we will see that the current e-commerce tools are not adapted to services and why this type of…

  • E-commerce features - Ep 1

    Services marketplaces are the next revolution in e-commerce

    Miniseries E-commerce features Part 1   The democratization of the internet in the 2000’s gave the opportunity to brick and mortar stores to switch to online stores. Nowadays, electronic commerce is a big part of the economy. In 2018, in France, the E-commerce market weighed already more than €200 billion. When selling on the internet,…

  • mots clés

    |SEO| How to choose your keywords intelligently?

    When establishing an SEO strategy, we have already noted the point in the article on SEO optimization, that you should make a choice of keywords for your content. It is impossible to start working on your referencing if you don’t create a good keyword base. So, when you are about to launch a service marketplace,…

  • backlinks 2

    |SEO| Netlinking and its backlinks, a smart optimization strategy

    What is netlinking and its components?     Simply put, netlinking represents all the hyperlinks that can be inserted in a content and that lead to another site or another page. This includes all forms of hyperlinks such as internal linking or backlinking. When creating a service marketplace, managing the SEO of its platform is…

  • marketplace news

    Marketplace trends: what you need to remember from April

    Each month, Cocolabs selects a panel of articles to help you understand e-commerce and more specifically the marketplace landscape.   Marketplace news   SMEs are rising up against Amazon   Small Business Rising, a SMEs coalition is rising up against Amazon, that is more and more impinging on their activity. Relationship between small companies and…

  • |Decoding| Airbnb, the successful C2C rental platform

    Understanding all the stakes of the rental platform What is Airbnb? Airbnb is an international accommodation rental platform created under the name “Airbed and breakfast” in 2008 in San Francisco, which has since become the benchmark for successful C2C marketplaces. Key facts: One of the platforms most severely impacted by the pandemic, the platform still…