Blog

  • Video cocolabs

    VIDEOS, A NEW TOOL FOR SERVICE MARKETPLACES

    Videos help solve economic and spatial problems. Video, the answer to many problems Originally used on social networks such as Skype or MSN, videos allow individuals to connect with each other. However, it has become increasingly used in the workplace due to its practicality. The development of technical advances allows for a fluid and live…

  • SOCIAL SELLING AND MARKETPLACES : INFLUENCES OF THE USER

    On social networks as well as on service marketplaces, the consumer is placed at the center of the actions. When business matches with social inquiry  With the digital revolution, social networks are now at the center of studies conducted by companies and service marketplaces that are looking to maximize their profits through several channels. Lets…

  • marketplace trust

    WHY SHOULD CONSUMERS TRUST SERVICE MARKETPLACES ?

    When making purchases online it is difficult to know what you are really consuming, so service marketplaces are attempting to resolve this by setting up systems in order to build trust.   A globalized and computerized society where trust is lost…  In a world of globalization and computerization, we are witnessing an explosion of consumption….

  • Creating communties marketplaces

    CREATING COMMUNITIES OF MUTUAL SUPPORT THROUGH SERVICE MARKETPLACES

    During the Covid-19 crisis, service marketplaces have emerged as a life-saving way to organize support for those in need.   Service marketplaces offer a wide range of services that are becoming increasingly diversified.  Today, we are in an era of “performing services”. In fact, services account for 76% of national income. This has been a…

  • marketplaces and social networks

    MARKETPLACES AND SOCIAL NETWORKS : A GROWING SIMILARITY

    To create links within their communities based on market relationships, marketplaces have borrowed the codes of social networks.  When market media is added to social media Social networks can be used to bring people together for instantaneous interaction. Publicly everyone builds a digital ethos via a profile on Facebook, Instagram or Linkedin, for example. Service…

  • NETWORK ORCHESTRATION. IS PLATFORM USER RETENTION REALLY ALL ABOUT NETWORK EFFECTS?

    Introduction   In our last article, Money talks. How do services marketplaces make money?, we focused on the main monetization strategies that platform entrepreneurs use to gain critical mass. We mentioned in passing that retaining customers on the platform is actually the biggest challenge of all. One of the main ways to create value in this particular…

  • WHY SERVICE-ORIENTED COMPUTING RELIES ON SERVICES MARKETPLACES

      Artificial Intelligence (AI) is growing smarter because of our daily interactions with computers. It understands our natural “human” languages; imitates our idiomatic expressions; uses different registers of speech and communicates with us. What’s more, it’s inventing languages only computers can understand. In the business world, AI isn’t all that autonomous; it still needs human…

  • PLATFORM CAPITALISM: HOW THE US AND EUROPE ARE ADDRESSING THE ISSUE OF REGULATION

    Introduction: The two waves of the sharing economy   Digital platforms are at the heart of the sharing economy. These digital marketplaces are based on: Peer-to-peer sharing. Collaborative consumption and shared ownership. Higher cost-effectiveness and eco-friendliness. Electronic payment via smartphones and computers.   Martos Carrion distinguishes two waves of the sharing economy: A first type…

  • ARE MILLENNIALS BREAKING UP WITH THE SHARING ECONOMY?

    Born between 1980 and 1996, millennials are portrayed as tech-driven, selfish and, say… not too bright a generation. As the youngest members are reaching adulthood, they’re also a marketing target. However, online service marketplaces strive to reach and to secure them as consumers of the sharing economy.   “See, in this world, there’s two kinds…

  • IN PLATFORMS WE TRUST

    Introduction   Many experts focus on how the sharing economy, powered by the new technologies, has transformed business practices in many industries, especially services. Others highlight the mechanisms of trust at work on a digital platform. Mölhmann and Geissinger, for instance, examine how trust is mediated by peers in the context of the sharing economy….